O.co, also known as Overstock.com has shut down three of its product categories, and a fourth is on hold, after some of its experiments over the past couple of years have not penciled out. In July, the Salt Lake City-based company discontinued the year-old Eziba, a boutique site that mimicked flash sales sites like Gilt Groupe, Rue La La and One Kings Lane.
Meanwhile, on its homepage, the company has also been cutting back. After six years, it shut down its auctions category, which was similar to eBay; earlier this year, it shuttered real estate, which allowed people to browse homes for sale and receive discounts on real estate services.
And finally, one of its newest ventures is also on hold. In March, O.co launched a vacations tab, which offered discounted hotel rooms. It is expected to relaunch later next month with a new partner.
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