Wednesday, June 22, 2011

RUMOR: YAHOO LOOKING TO ACQUIRE HULU


According to the LA Times, Yahoo Inc. recently approached Hulu to discuss a possible acquisition of the popular online video service, citing a source with knowledge of the matter. Hulu, whose owners include media giants News Corp., Walt Disney Co. and Comcast Corp., has been struggling to find a balance between the desires of consumers to watch shows free online and its owners' interest in protecting the value of their programming. Late last year, it launched a paid subscription service to complement its free offerings.

Although there has been interest in the company, it remains unclear whether its owners have any desire to sell. Hulu has not taken any traditional steps associated with a sale such as retaining an investment bank to field offers. However, it is currently undergoing a restructuring that would give Chief Executive Jason Kilar and his executive team greater autonomy while imposing new rules on the availability of television content.

On Tuesday afternoon, word of the unsolicited offer spread and was subsequently confirmed by people close to the company. It is not known whether the offer came from Yahoo or another entity. Spokespersons for Yahoo, Hulu, News Corp. and Comcast declined to comment. A spokeswoman for Disney did not immediately respond to a request for comment.

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