According to Experian Hitwise, Microsoft’s Bing managed to pick up over 30% of all web searches in the United States last month, a 5% boost in search share from the previous month. Google’s spot at the top isn’t in danger though – the search giant held on to 64.42%, far and away the top spot, but Bing and Yahoo! (which uses Bing for search results) combined are making a dent in Google’s numbers.
The important thing to note here is that the result of the study says of all US web searches in March, 30.01% were performed by Bing – so those numbers include Yahoo! users and Bing users. Yahoo! signed a 10-year agreement with Microsoft to allow Bing to power searches performed at Yahoo! back in 2009. If you break down the numbers based on the sites where the searches were performed, Bing.com is back in third with 14.32% of all searches, right behind Yahoo! with 15.69%.
Both numbers pale in comparison to Google’s 64.42%, but when you realize that Bing’s database is behind both contenders, they represent a serious challenge to Google’s dominance, especially when you see that Hitwise’s numbers indicate Google is losing search share while Bing-powered searches are up 5%.
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