Monday, November 7, 2011


In a continuation of the worst fad ever, it appears NCR's Blockbuster Express kiosk biz is the the latest to come down with a case of price hike-itis, following competitors Redbox and Netflix. Of course the cause behind this is the studios, who are pushing for higher rates on new release movies or delayed windows. The 3-2-1 pricing structure it has been testing kicks in on "Hot Movies" in the first month they're available, renting for $3 the first night (additional nights are still just $1 each, Blu-ray discs still cost $1 extra the first night), dropping to $2 after a month and then to $1 after 90 days. Expect the squeeze to be continually and evenly applied to your video rental options as long as Hollywood believes it increases sales.

1 comment:

  1. At least with this price hike it is a tier pricing so you can choose which price you want to pay. If you don’t want to pay that much for a new release you can just wait until it is older just like you would with Redbox. Or you can go with the Blockbuster Movie Pass through my provider/employer DISH Network for only $10 a month. I get new releases 28 days before Netflix or Redbox, streaming, mail-in DVD, in-store exchange, 20 premium HD channels, and games and Blu-ray DVDs at no extra charge. I couldn’t ask for anything else.


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