Multiple reports have Microsoft unveiling a premium subscription television service at this years E3 and that seems to support the claims Frank Shaw, Microsoft’s vice president for corporate communications expressed on his company’s blog earlier this week. Shaw stated that 40 percent of all Xbox activity didn’t involve gaming at all and that the average gamer watches 30 hours of video on their Xbox each month. While gaming might be the main activity for the majority of 360 owners right now, Shaw expects that to soon change. His claim may warrant merit if adding more content to the already plethora available on Xbox Live (Netflix, Hulu Plus, ESPN, Last.FM, etc) in the form of a television service is true.
The premium TV service has been reported on in the past and isn’t actually a secret but it seems that Microsoft may actually pull the cloth from over it and unveil it at this years Electronic Entertainment Expo. With Microsoft focusing to market it’s Xbox platform as an entertainment brand much like Sony markets it’s Playstation 3; Project Orapa is a bit more ambitious than anything Microsoft’s competitors are showing. Project Orapa is the codename used by Microsoft that would combine Xbox Live and Microsoft’s Mediaroom IPTV. Theoretically it could allow Microsoft to offer TV to Xbox Live customers and possibly even Windows Phone owners through use of an application.
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